DIGITAL STRATEGY & TRANSFORMATION
AI STRATEGY & ADOPTION
OPERATING MODEL DESIGN
EXECUTIVE & BOARD ADVISORY
TRANSFORMATIONAL LEADERSHIP
DIGITAL STRATEGY & TRANSFORMATION
AI STRATEGY & ADOPTION
OPERATING MODEL DESIGN
EXECUTIVE & BOARD ADVISORY
TRANSFORMATIONAL LEADERSHIP
DIGITAL STRATEGY & TRANSFORMATION
AI STRATEGY & ADOPTION
OPERATING MODEL DESIGN
EXECUTIVE & BOARD ADVISORY
TRANSFORMATIONAL LEADERSHIP
DIGITAL STRATEGY & TRANSFORMATION
AI STRATEGY & ADOPTION
OPERATING MODEL DESIGN
EXECUTIVE & BOARD ADVISORY
TRANSFORMATIONAL LEADERSHIP
Working with global leaders across organizations, start-ups, the public sector, and governments to bring clarity to complex transformation turning it into measurable outcomes and effortless experiences.
Selected Clients
Services
From Clarity To Outcomes.
A comprehensive solution that transforms complex ambitions into measurable results, delivered through focused strategy, execution, and iteration.
01
CONSULTING
Move from noise and uncertainty to clear direction, confident decisions, and measurable progress by focusing on the few strategic problems that truly matter.
AI Strategy & Adoption
Service & Experience Design
Transformational Leadership
Sustainable Innovation
01
CONSULTING
Move from noise and uncertainty to clear direction, confident decisions, and measurable progress by focusing on the few strategic problems that truly matter.
AI Strategy & Adoption
Service & Experience Design
Transformational Leadership
Sustainable Innovation
02
EMPOWERMENT
Change often feels personal and overwhelming. Through talks, learning, and coaching, I guide people make sense of it together while building clarity, confidence, and shared understanding to move forward.
Keynotes & Signature Talks
Panel Moderation & Hosting
Leadership Coaching & Mentoring
Interactive Courses & Digital Learning
02
EMPOWERMENT
Change often feels personal and overwhelming. Through talks, learning, and coaching, I guide people make sense of it together while building clarity, confidence, and shared understanding to move forward.
Keynotes & Signature Talks
Panel Moderation & Hosting
Leadership Coaching & Mentoring
Interactive Courses & Digital Learning
03
CO-CREATION
When many voices are involved, clarity is hard to reach. Through facilitated co-creation, I help groups move from fragmented perspectives to shared direction, clear commitments, and actionable next steps.
Strategic Design Sprints
Empathy & Storytelling Workshops
AI Readiness Accelerator
Future Visioning Sessions
03
CO-CREATION
When many voices are involved, clarity is hard to reach. Through facilitated co-creation, I help groups move from fragmented perspectives to shared direction, clear commitments, and actionable next steps.
Strategic Design Sprints
Empathy & Storytelling Workshops
AI Readiness Accelerator
Future Visioning Sessions
Awards
Eagle Award, U.S.A. 2017
Superior Honor, U.S.A. 2017
Mission Honor Award, U.S.A. 2016
Mission Honor Award, U.S.A. 2015
OTSC Award, U.S.A. 2015
Achievements
Years of Global Experience
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Markets Modified
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Projects Delivered
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Lives Impacted
0M+
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over 200 projects
LIVED IN 7 COUNTRIES
5+ awards
340M+ Lives Impacted
100+ Markets Modified
16+ Years of Experience
over 200 projects
LIVED IN 7 COUNTRIES
5+ awards
340M+ Lives Impacted
100+ Markets Modified
16+ Years of Experience
About me
Turning Complexity Into Clarity
I understand that bridging complex ideas across languages and borders is hard. That's why I provide strategic consulting, facilitation, and communications that make the complex accessible. Together, we transform confusion into aligned action so your team can lead with confidence and create meaningful, lasting impact.
career snapshots
U.S.A, North America
Digitizing Billions By Software Implementation
Directed USAID's global digital transformation from paper to electronic records across 100+ missions, implementing ASIST system for 500+ officers managing $20B+ procurement portfolio. Eliminated 50M+ pages annually, reduced storage by 65%, and saved $3M/year while maintaining Federal Acquisition Regulation compliance.
U.S.A, North America
Digitizing Billions By Software Implementation
Directed USAID's global digital transformation from paper to electronic records across 100+ missions, implementing ASIST system for 500+ officers managing $20B+ procurement portfolio. Eliminated 50M+ pages annually, reduced storage by 65%, and saved $3M/year while maintaining Federal Acquisition Regulation compliance.
U.S.A, North America
Digitizing Billions By Software Implementation
Directed USAID's global digital transformation from paper to electronic records across 100+ missions, implementing ASIST system for 500+ officers managing $20B+ procurement portfolio. Eliminated 50M+ pages annually, reduced storage by 65%, and saved $3M/year while maintaining Federal Acquisition Regulation compliance.
Tanzania, Africa
Rats Transform TB Detection & Save Lives
Supported USAID's TB biodetection innovation deploying African Giant Pouched Rats across 69 Tanzanian health facilities. Managed change adoption for unconventional diagnostic technology achieving 900,000+ screenings with 82% accuracy, detecting 30,000+ missed cases, and delivering 94% cost reduction ($1 vs. $18 per test).
Tanzania, Africa
Rats Transform TB Detection & Save Lives
Supported USAID's TB biodetection innovation deploying African Giant Pouched Rats across 69 Tanzanian health facilities. Managed change adoption for unconventional diagnostic technology achieving 900,000+ screenings with 82% accuracy, detecting 30,000+ missed cases, and delivering 94% cost reduction ($1 vs. $18 per test).
Tanzania, Africa
Rats Transform TB Detection & Save Lives
Supported USAID's TB biodetection innovation deploying African Giant Pouched Rats across 69 Tanzanian health facilities. Managed change adoption for unconventional diagnostic technology achieving 900,000+ screenings with 82% accuracy, detecting 30,000+ missed cases, and delivering 94% cost reduction ($1 vs. $18 per test).
India, Asia
Financial Inclusion at National Scale
Supported India's digital payment expansion across underserved communities through USAID's mSTAR program. Facilitated Ministry of Finance, state banks, MNOs, fintechs, and MFIs collaboration, piloting digital solutions enabling 330M+ bank accounts, 90% customer acquisition cost reduction, and India Stack infrastructure (UPI, mobile banking, Aadhaar payments).
India, Asia
Financial Inclusion at National Scale
Supported India's digital payment expansion across underserved communities through USAID's mSTAR program. Facilitated Ministry of Finance, state banks, MNOs, fintechs, and MFIs collaboration, piloting digital solutions enabling 330M+ bank accounts, 90% customer acquisition cost reduction, and India Stack infrastructure (UPI, mobile banking, Aadhaar payments).
India, Asia
Financial Inclusion at National Scale
Supported India's digital payment expansion across underserved communities through USAID's mSTAR program. Facilitated Ministry of Finance, state banks, MNOs, fintechs, and MFIs collaboration, piloting digital solutions enabling 330M+ bank accounts, 90% customer acquisition cost reduction, and India Stack infrastructure (UPI, mobile banking, Aadhaar payments).
Peru, South America
Vultures Become Environmental Monitors
Designed USAID's "Gallinazo Avisa" campaign equipping 10 GPS-enabled vultures to track Lima's illegal waste dumps. Led collaboration between Peru's Environment Ministry, San Marcos University, and FCB Mayo Peru, transforming vultures from "poverty symbols" to environmental heroes. Created citizen platform addressing 840 tons/day of illegal waste, reaching 8.4M residents.
Peru, South America
Vultures Become Environmental Monitors
Designed USAID's "Gallinazo Avisa" campaign equipping 10 GPS-enabled vultures to track Lima's illegal waste dumps. Led collaboration between Peru's Environment Ministry, San Marcos University, and FCB Mayo Peru, transforming vultures from "poverty symbols" to environmental heroes. Created citizen platform addressing 840 tons/day of illegal waste, reaching 8.4M residents.
Peru, South America
Vultures Become Environmental Monitors
Designed USAID's "Gallinazo Avisa" campaign equipping 10 GPS-enabled vultures to track Lima's illegal waste dumps. Led collaboration between Peru's Environment Ministry, San Marcos University, and FCB Mayo Peru, transforming vultures from "poverty symbols" to environmental heroes. Created citizen platform addressing 840 tons/day of illegal waste, reaching 8.4M residents.
Evidence-based decisions
Holistic, end-to-end solutions
User-centred problem framing
Co-creation with stakeholders
Rapid testing and iteration
Measurable impact
Evidence-based decisions
Holistic, end-to-end solutions
User-centred problem framing
Co-creation with stakeholders
Rapid testing and iteration
Measurable impact
Projects 2014 - 2025
Selected Projects
01
03
I design solutions that remove systemic barriers, turning human needs into services that create measurable, lasting change for communities.
I bridge human-centered design with AI and automation, ensuring technology enhances people’s lives instead of complicating them.
I help organizations turn bold ideas into executable strategies, aligning vision, data, and design to create future-proof, scalable innovation.
01
03
I design solutions that remove systemic barriers, turning human needs into services that create measurable, lasting change for communities.
I bridge human-centered design with AI and automation, ensuring technology enhances people’s lives instead of complicating them.
I help organizations turn bold ideas into executable strategies, aligning vision, data, and design to create future-proof, scalable innovation.
Process
3 Steps
Quick and efficient, from concept to execution.
The process may vary depending on the project's scope, so if you have questions or need more info, feel free to reach out!
01
UNDERSTAND
Listen, Learn, Align
Research & Context:
Spend time where the work happens observe real behaviors, and uncover pain points that data alone won't reveal.
Making Sense of the Data:
Analyze patterns, combine quantitative metrics with qualitative insights, and identify the root causes not just symptoms of the challenges.
Aligning Expectations:
Set clear project goals, deliverables, and timelines with all stakeholders to ensure everyone agrees on what success looks like in numbers and metrics.
UNDERSTAND
Listen, Learn, Align
Research & Context:
Spend time where the work happens observe real behaviors, and uncover pain points that data alone won't reveal.
Making Sense of the Data:
Analyze patterns, combine quantitative metrics with qualitative insights, and identify the root causes not just symptoms of the challenges.
Aligning Expectations:
Set clear project goals, deliverables, and timelines with all stakeholders to ensure everyone agrees on what success looks like in numbers and metrics.
02
CO-CREATE
Prioritize, ideate, Develop
Prioritize:
Identify the most critical challenges and opportunities to focus on what will create the biggest impact for users and the business.
Ideation:
Brainstorm creative solutions specifically for the issues, involving cross-functional teams to generate diverse approaches that address the core problems.
Develop:
Build initial prototypes and refine concepts, turning ideas into tangible solutions ready for testing and implementation.
CO-CREATE
Prioritize, ideate, Develop
Prioritize:
Identify the most critical challenges and opportunities to focus on what will create the biggest impact for users and the business.
Ideation:
Brainstorm creative solutions specifically for the issues, involving cross-functional teams to generate diverse approaches that address the core problems.
Develop:
Build initial prototypes and refine concepts, turning ideas into tangible solutions ready for testing and implementation.
03
EXECUTION
TEST, REFINE, Monitor
Testing:
Validate the solution, whether a strategy or a digital tool with real users to identify what works and what needs improvement before full-scale implementation.
Refining:
Iterate based on test results, fine-tuning the solution to ensure it meets user needs and business objectives effectively.
Monitor:
Roll out the solution while implementing the execution plan, track performance metrics, OKRs and continuously optimize based on real-world data to ensure lasting impact.
EXECUTION
TEST, REFINE, Monitor
Testing:
Validate the solution, whether a strategy or a digital tool with real users to identify what works and what needs improvement before full-scale implementation.
Refining:
Iterate based on test results, fine-tuning the solution to ensure it meets user needs and business objectives effectively.
Monitor:
Roll out the solution while implementing the execution plan, track performance metrics, OKRs and continuously optimize based on real-world data to ensure lasting impact.
Impact
Impact
Testimonials
Wall Of Honor
"Tarek is one of the most creative and inspiring professionals I’ve met. His out-of-the-box thinking consistently leads to bold, innovative ideas that drive real impact. Tarek is not only driven and visionary, but also someone who naturally steps into leadership bringing people along, motivating teams, and fostering a sense of purpose. Whether leading a project or contributing as a thought partner, he brings energy, clarity, and direction to everything he does. It’s been a privilege to collaborate with him!."
Laura Parviainen-Vilo
Agile Finland ry, Vice Chairman
"Tarek consistently leaves a strong impression thanks to his uplifting presence, creative thinking, and genuine ability to bring people together. Tarek has a unique talent for combining strategic insight with original ideas. He’s quick to identify opportunities in challenges and always adds perspectives that help move the work forward in unexpected and valuable ways. What also stands out is how naturally collaborative he is. Tarek creates an environment where everyone feels encouraged to contribute, and he helps teams build momentum through his steady focus and thoughtful engagement. Whether taking the lead or supporting others, he brings reliability, warmth, and a sincere investment in shared success."
Elena Howlader Elena Howlader
Product and Service Designer
"Tarek's enthusiasm and expertise in human-centered design made a lasting impact on my own journey in the field. Tarek is not only highly skilled in service design and related disciplines but also an empathetic and engaging mentor. Their ability to teach, support, and collaborate makes them a fantastic colleague and an asset to any team. I wholeheartedly recommend Tarek to anyone looking for a knowledgeable, approachable, and inspiring professional.."
Katja Pietilä-Seppä
Senior Graphic Designer
"Tarek is truly understands users and creates solutions people love. Whether he’s running workshops or mapping out user journeys, he brings clarity and fresh ideas every time. He work smoothly with all teams and bring everyone together to get things done. Best of all, he is a blast to work with! He has positive energy which makes tough projects feel doable.''
Linh My Nguyen
Business Consultant
"Tarek is one of the most creative and inspiring professionals I’ve met. His out-of-the-box thinking consistently leads to bold, innovative ideas that drive real impact. Tarek is not only driven and visionary, but also someone who naturally steps into leadership bringing people along, motivating teams, and fostering a sense of purpose. Whether leading a project or contributing as a thought partner, he brings energy, clarity, and direction to everything he does. It’s been a privilege to collaborate with him!."
Laura Parviainen-Vilo
Agile Finland ry, Vice Chairman
"Tarek consistently leaves a strong impression thanks to his uplifting presence, creative thinking, and genuine ability to bring people together. Tarek has a unique talent for combining strategic insight with original ideas. He’s quick to identify opportunities in challenges and always adds perspectives that help move the work forward in unexpected and valuable ways. What also stands out is how naturally collaborative he is. Tarek creates an environment where everyone feels encouraged to contribute, and he helps teams build momentum through his steady focus and thoughtful engagement. Whether taking the lead or supporting others, he brings reliability, warmth, and a sincere investment in shared success."
Elena Howlader Elena Howlader
Product and Service Designer
"Tarek's enthusiasm and expertise in human-centered design made a lasting impact on my own journey in the field. Tarek is not only highly skilled in service design and related disciplines but also an empathetic and engaging mentor. Their ability to teach, support, and collaborate makes them a fantastic colleague and an asset to any team. I wholeheartedly recommend Tarek to anyone looking for a knowledgeable, approachable, and inspiring professional.."
Katja Pietilä-Seppä
Senior Graphic Designer
"Tarek is truly understands users and creates solutions people love. Whether he’s running workshops or mapping out user journeys, he brings clarity and fresh ideas every time. He work smoothly with all teams and bring everyone together to get things done. Best of all, he is a blast to work with! He has positive energy which makes tough projects feel doable.''
Linh My Nguyen
Business Consultant
"Tarek is truly understands users and creates solutions people love. Whether he’s running workshops or mapping out user journeys, he brings clarity and fresh ideas every time. He work smoothly with all teams and bring everyone together to get things done. Best of all, he is a blast to work with! He has positive energy which makes tough projects feel doable.''
Linh My Nguyen
Business Consultant
''Tarek brings a rare mix of strategic vision, empathy, and hands-on execution. Tarek is a true leader and change-maker. Any organization would benefit greatly from his expertise and dedication.''
Mina Eskander
Senior Accountant
''It is a joy to work with Tarek! He is very enthusiastic, efficient and puts great attention to every detail. As a service designer he has deep empathy for the users and ability to draw good conclusions. Thank you Tarek!''
Saara Järvinen
Senior Insight Strategist
"Tarek is one of the most creative and inspiring professionals I’ve met. His out-of-the-box thinking consistently leads to bold, innovative ideas that drive real impact. Tarek is not only driven and visionary, but also someone who naturally steps into leadership bringing people along, motivating teams, and fostering a sense of purpose. Whether leading a project or contributing as a thought partner, he brings energy, clarity, and direction to everything he does. It’s been a privilege to collaborate with him!."
Laura Parviainen-Vilo
Agile Finland ry, Vice Chairman
"Tarek is truly understands users and creates solutions people love. Whether he’s running workshops or mapping out user journeys, he brings clarity and fresh ideas every time. He work smoothly with all teams and bring everyone together to get things done. Best of all, he is a blast to work with! He has positive energy which makes tough projects feel doable.''
Linh My Nguyen
Business Consultant
''Tarek brings a rare mix of strategic vision, empathy, and hands-on execution. Tarek is a true leader and change-maker. Any organization would benefit greatly from his expertise and dedication.''
Mina Eskander
Senior Accountant
''It is a joy to work with Tarek! He is very enthusiastic, efficient and puts great attention to every detail. As a service designer he has deep empathy for the users and ability to draw good conclusions. Thank you Tarek!''
Saara Järvinen
Senior Insight Strategist
"Tarek is one of the most creative and inspiring professionals I’ve met. His out-of-the-box thinking consistently leads to bold, innovative ideas that drive real impact. Tarek is not only driven and visionary, but also someone who naturally steps into leadership bringing people along, motivating teams, and fostering a sense of purpose. Whether leading a project or contributing as a thought partner, he brings energy, clarity, and direction to everything he does. It’s been a privilege to collaborate with him!."
Laura Parviainen-Vilo
Agile Finland ry, Vice Chairman
FAQ
Any Questions?
Didn’t find your answer? Feel free to reach out
Do you offer consulting?
Yes, if I'm not hired full-time. I provide strategic consulting across service design, innovation, and program transformation leveraging 16+ years managing multi-sector projects in 7 countries. Whether it's a quick sprint or ongoing advisory, I focus on actionable outcomes. Book a free 30-minute session to get started.
Do you offer coaching & mentoring?
Yes. I offer a limited number of coaching and mentoring spots for designers, innovators, and founders, drawing on 16+ years leading multi-country projects and teams. Sessions focus on real work portfolios, service offers, complex stakeholder challenges, and career moves with a blend of practical feedback and reflective coaching so you leave with clear next steps. Whether it is a one-off deep dive or a short series, the emphasis is always on actionable outcomes, not theory. You can start by booking a free 30-minute call to see if it is a good fit.
How do you price your work?
Every project is unique, so I price based on the value and impact we'll create together, not just hours worked. Pricing depends on project scope, timeline, complexity, and the outcomes you need. Whether it's a 4-month transformation or a strategic sprint, we'll agree on clear deliverables and investment upfront. Let's discuss your goals and I'll provide a tailored proposal.
How often will we communicate during the project?
Communication is key to success. We'll have: 1- Weekly check-ins to review progress and address any questions 2- Milestone reviews at key project phases (Understand → Co-Create → Execute) 3- Ad-hoc updates as needed, I'm always reachable via email or messaging During our check-ins, I'll share what I've completed, what's coming next, and ensure we're aligned on direction. You'll never be left wondering where things stand. Transparency and collaboration drive results.
Do you offer ongoing support after a project is complete?
Yes. I build solutions designed to work independently, but I'm available for ongoing support if you need it. Options include: 1- Retained advisory: Monthly strategic guidance as your business evolves 2-On-demand support: Ad-hoc help with updates, optimizations, or new features 3- Training extensions: Additional workshops or trainings My goal is to empower your team to sustain results without me but I'm here if challenges arise or you want to scale further.
What if I'm not satisfied with the result?
That won't happen because we'll be aligned throughout. Here's how I prevent surprises: 1- Regular check-ins ensure you see progress before it's "final" 2- Feedback loops built into every phase (Understand → Co-Create → Execute) 3- Clear success metrics agreed upfront so we're measuring the same thing If something doesn't meet expectations, we'll identify the gap immediately and adjust within the project scope. My goal is your success not just project completion. With 200+ projects delivered across 7 countries, I've learned that transparency prevents disappointment.
Do you offer consulting?
Yes, if I'm not hired full-time. I provide strategic consulting across service design, innovation, and program transformation leveraging 16+ years managing multi-sector projects in 7 countries. Whether it's a quick sprint or ongoing advisory, I focus on actionable outcomes. Book a free 30-minute session to get started.
Do you offer coaching & mentoring?
Yes. I offer a limited number of coaching and mentoring spots for designers, innovators, and founders, drawing on 16+ years leading multi-country projects and teams. Sessions focus on real work portfolios, service offers, complex stakeholder challenges, and career moves with a blend of practical feedback and reflective coaching so you leave with clear next steps. Whether it is a one-off deep dive or a short series, the emphasis is always on actionable outcomes, not theory. You can start by booking a free 30-minute call to see if it is a good fit.
How do you price your work?
Every project is unique, so I price based on the value and impact we'll create together, not just hours worked. Pricing depends on project scope, timeline, complexity, and the outcomes you need. Whether it's a 4-month transformation or a strategic sprint, we'll agree on clear deliverables and investment upfront. Let's discuss your goals and I'll provide a tailored proposal.
How often will we communicate during the project?
Communication is key to success. We'll have: 1- Weekly check-ins to review progress and address any questions 2- Milestone reviews at key project phases (Understand → Co-Create → Execute) 3- Ad-hoc updates as needed, I'm always reachable via email or messaging During our check-ins, I'll share what I've completed, what's coming next, and ensure we're aligned on direction. You'll never be left wondering where things stand. Transparency and collaboration drive results.
Do you offer ongoing support after a project is complete?
Yes. I build solutions designed to work independently, but I'm available for ongoing support if you need it. Options include: 1- Retained advisory: Monthly strategic guidance as your business evolves 2-On-demand support: Ad-hoc help with updates, optimizations, or new features 3- Training extensions: Additional workshops or trainings My goal is to empower your team to sustain results without me but I'm here if challenges arise or you want to scale further.
What if I'm not satisfied with the result?
That won't happen because we'll be aligned throughout. Here's how I prevent surprises: 1- Regular check-ins ensure you see progress before it's "final" 2- Feedback loops built into every phase (Understand → Co-Create → Execute) 3- Clear success metrics agreed upfront so we're measuring the same thing If something doesn't meet expectations, we'll identify the gap immediately and adjust within the project scope. My goal is your success not just project completion. With 200+ projects delivered across 7 countries, I've learned that transparency prevents disappointment.
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